Our Products

Explore our limited-edition products below before our Fall 2025 launch

About The Company

LEI WAI Beauty is uniquely positioned to thrive in the burgeoning market for sustainable, high-performance cosmetics. Our distinct competitive advantages stem from a fusion of unparalleled artistry, deep-rooted cultural wisdom, and a commitment to uncompromising ethical standards.

Our Mission

Empowering Education & Community

  • Kecia Littman's legacy includes the creation of Hawaii's first comprehensive beauty curriculum in partnership with MAKEUP Designory in 2009. This commitment to education, coupled with her extensive work training makeup artists and estheticians, demonstrates a dedication to empowering individuals and fostering a community of informed, confident beauty consumers. This translates to a brand that not only delivers exceptional products but also provides unparalleled guidance and support.

Authentic Cultural Connection

As a Native Hawaiian, Kecia Littman infuses LEI WAI Beauty with the spirit of aloha and a deep respect for Hawaiian culture. This is reflected in our sourcing practices, our brand philosophy, and our commitment to celebrating the diverse beauty of all individuals. We offer more than just cosmetics; we offer a beauty experience rooted in heritage and mindful living.

Proven Digital Engagement

Kecia Littman has cultivated a strong online presence through collaborations with industry leaders like Sephora and Allure, and a live collaboration with the makeup artist from Bridgerton. This digital savvy allows LEI WAI Beauty to connect directly with a global audience, build brand awareness, and foster a loyal community of customers who value both artistry and sustainability.

The Founder

Kecia Littman, the founder, boasts over 20 years of experience in the beauty industry, including working with renowned artist Pat McGrath. Her extensive background as a Global Artist and Educator has given her a deep understanding of high-performance makeup techniques. For over a decade, Kecia has contributed to major fashion shows in New York, London, Milan, and Paris, and applied her expertise to film and television. Her editorial work is featured in both local and international publications, like Vogue Portugal. Additionally, she has built strong relationships with notable clients, such as Mariska Hargitay, Anuhea Jenkins, Taimane Gardner, and Chanel Iman.

xoxo, Kecia Littman