FOUNDER, KECIA LITTMAN 

Kecia Littman is a Native Hawaiian born and raised on the island of Oahu, Hawai'i. She is the reigning Mrs. Hawaiʻi United USA Elite 2025.  With over two decades in the beauty industry, Kecia is a licensed Esthetician and a licensed Esthetician Instructor. Kecia is an accomplished makeup artist who has worked alongside legendary figures like British makeup artists Alex Box and Pat McGrath. She has served as an Artist and Educator for Pat McGrath Labs bringing her expertise to fashion weeks in New York, London, Milan, and Paris. 

Her work spans editorial, film, and television, with features in international publications such as Vogue Portugal, Vogue Philippines and Harper's Bazaar. She has worked with celebrity clients; Mariska Hargitay, Chanel Iman, Temuera Morrison, Jai Courtney and local artists -Taimane Gardner, Anuhea Jenkins, Kimmie Miner and more.

Lei Wai is more than a make-up brand, it’s a calling. Born from Kecia’s own experiences with loss and resilience, the company reflects her desire to help women rediscover their inner light through meaningful beauty rituals. With every product, Kecia invites women to slow down, reconnect, and care for themselves with intention. Lei Wai is rooted in a culture, care, and the belief that beauty can be a path to healing.